Autonomous and purposeful, yet motivated to work hard: the needs of Generation Y have already been recognised. Firms must now adapt. But what do the next generation really want from their employers?
Project-based work, shorter hours, freelance assignments and ideally table football in recreational areas: is this the preferred world of future young talent? Increasing amounts of project-based work and increasingly shorter working hours are now a reality, even though this may not be due to employees’ requirements, but to changes on the part of the companies.
While Generation Y’s demands on firms have increased, values are increasingly the focus, with purpose over profit the buzzword. But clichés such as ‘the constant desire for personal fulfilment’ or ‘a lack of motivation’ have also become firmly established when we think of Millennials in the workplace.
Soon to be the majority
Generation Y now accounts for a quarter of the corporate workforce, and this is expected to rise to three quarters in ten years’ time. According to a study by Universum, the ‘lack of motivation’ cliché is simply not true; Millennials are extremely willing to work hard and put in overtime if they can climb the career ladder. Financial incentives are secondary, however — in fact, they prefer personal development. The latter is especially noticeable among Swiss Millennials, as is the high level of part-time work and flexible working conditions.
Companies must get a move on
Due to the ever-increasing number of Millennials, companies no longer have time to adapt, especially as regards their management style: Generation Z wants to act autonomously and make a valuable contribution to an organisation’s success.
What does the next generation want?
Having only just come to understand the needs of Generation Y, we find Generation Z waiting in the wings. The members of this generation were born between 1995 and 2000. At Brandsoul, our Trainee Manuel represents the interests of the new generation and identifies how the next generation are preparing for work and what requirements and expectations they have of future employers. Learn more about this via this channel in two weeks’ time.
Published 12.04.2017 © Brandsoul AG