Yesterday, we received the Snapchat glasses, named simply “Spectacles”. They’re brightly coloured sunglasses with semi-reflective lenses that practically scream for attention. But their visual appearance is secondary. Or rather it’s the primary feature but not for those viewing the glasses, rather for those wearing them. This is because the Snapchat glasses have an integrated camera – as you might guess – that allows you to record 10-second videos and share them via Snapchat.
We tested them in the office today and shot a couple of videos. The conclusion? Kind of fun. And when we watched the clips back, we were left with the strange feeling that we were actually there. More so than when filming with our smartphones. This is due to the natural movements of our head, which we recognise when we watch the videos; everything appears organic and coherent. Definitely an exciting feature, vaguely reminiscent of Google Glass, which didn’t really catch on in the end. Perhaps this time? What’s certain is that technologies that merge with human senses will be all the more common in the future. This development is unstoppable, as evidenced by our experience of Augmented Reality. We should embrace it straight away. And it’s also fun.
Published 20.07.2017 © Brandsoul AG