Jul14

A boost for your sales force

Com­bine dry facts with gam­ing el­e­ments, there­by im­prov­ing your staff’s long-term per­for­mance.

A bor­ing pre­sen­ta­tion doesn’t por­tray you in a good light. But what’s even worse: your staff don’t feel chal­lenged and are there­fore less mo­ti­vat­ed to ac­tive­ly take charge of things. This can have fa­tal con­se­quences for sales.

Emo­tion in­creas­es sales

If a cor­po­rate vi­sion isn’t prop­er­ly un­der­stood due to an unin­spir­ing pre­sen­ta­tion, it’s eas­i­ly for­got­ten or doesn’t come across cor­rect­ly. To com­mu­ni­cate it ac­cu­rate­ly, we need to in­volve emo­tion. If we en­joy some­thing, we’re will­ing to in­vest more time, which ul­ti­mate­ly leads to more pos­i­tive re­sults and greater progress. But how do we en­sure that some­thing is en­joy­able?

Play­ing to win

Dry facts can be made more com­pre­hen­si­ble by the use of gam­ing el­e­ments. Gam­i­fi­ca­tion not on­ly com­mu­ni­cates com­plex, un­ap­peal­ing and seem­ing­ly un­in­ter­est­ing con­tent in non-gam­ing con­texts, such as the sales process, in an en­tic­ing way by means of vir­tu­al el­e­ments, such as re­wards, high scores, rank­ings and prizes. Gam­i­fi­ca­tion al­so mo­ti­vates au­di­ences to in­ter­act with the orig­i­na­tor and in­flu­ences their be­hav­iour.  Man­agers and em­ploy­ees alike learn to scru­ti­nise their per­for­mance and make long-last­ing im­prove­ments. And last but not least, in­ter­twin­ing the re­al and dig­i­tal worlds cre­ates re­al­is­tic en­coun­ters and brand ex­pe­ri­ences.

Even more ben­e­fits

The por­tray­al of a cor­po­rate vi­sion be­comes more tan­gi­ble, cor­po­rate strate­gies are brought to life, eLearn­ing and brand ex­pe­ri­ence are in­te­grat­ed and a plat­form is cre­at­ed for di­a­logue and in­for­ma­tion. In this way, your staff are in a po­si­tion to mo­ti­vate them­selves to give their all in their every­day work: be­cause your com­pa­ny can on­ly be suc­cess­ful if your staff make the right im­pres­sion on your cus­tomers. And this im­pres­sion orig­i­nates with­in your com­pa­ny.

Bild: Unsplash CC0

Published 14.07.2017 © Brandsoul AG

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Mauro Werlen

Mauro
Werlen

Talks with his hands, uses images in his mind to structure the world around him.

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