Combine dry facts with gaming elements, thereby improving your staff’s long-term performance.
A boring presentation doesn’t portray you in a good light. But what’s even worse: your staff don’t feel challenged and are therefore less motivated to actively take charge of things. This can have fatal consequences for sales.
Emotion increases sales
If a corporate vision isn’t properly understood due to an uninspiring presentation, it’s easily forgotten or doesn’t come across correctly. To communicate it accurately, we need to involve emotion. If we enjoy something, we’re willing to invest more time, which ultimately leads to more positive results and greater progress. But how do we ensure that something is enjoyable?
Playing to win
Dry facts can be made more comprehensible by the use of gaming elements. Gamification not only communicates complex, unappealing and seemingly uninteresting content in non-gaming contexts, such as the sales process, in an enticing way by means of virtual elements, such as rewards, high scores, rankings and prizes. Gamification also motivates audiences to interact with the originator and influences their behaviour. Managers and employees alike learn to scrutinise their performance and make long-lasting improvements. And last but not least, intertwining the real and digital worlds creates realistic encounters and brand experiences.
Even more benefits
The portrayal of a corporate vision becomes more tangible, corporate strategies are brought to life, eLearning and brand experience are integrated and a platform is created for dialogue and information. In this way, your staff are in a position to motivate themselves to give their all in their everyday work: because your company can only be successful if your staff make the right impression on your customers. And this impression originates within your company.
Bild: Unsplash CC0
Published 14.07.2017 © Brandsoul AG