Today in Zurich, the next six months in Singapore – current trends indicate a need for flexible handling of working hours and places of work. How can one face this challenge as a company and where do the opportunities lie?
The generation of tomorrow wants to work and would like its work to be meaningful – “purpose over profit” goes the new mantra. With this comes the need for flexibility and free communication. A fixed desk and rigid working hours are not on generation Z’s wish list.
The company should adapt its own personality. Tomorrow’s talented workers want to do good and want to be able to identify with what they do. What at first glance looks like over-developed self-confidence or even over-confidence reveals a totally different aspect if we look again – that of commitment.
Change is good
Dedication and intrinsic motivation. What better reasons could there be for doing something? From the company’s point of view it makes sense to take advantage of this change as an opportunity, to activate and foster the talent in its own organisation so that from its own internal sense of conviction it can unfold its maximum potential at the service of achieving your corporate goals. If this chance is missed, talented employees will look for another way to devote themselves to a task.
Activating the employees, a new way of thinking and acting – it is precisely factors such as these which determine whether a company succeeds or fails, drive your company forwards and make it fit to meet the challenges of the future.
Culture is the magic word
How can one operate as a unit in the context of flexible working hours models and a place of work in LA one day and Berlin the next? The answer is with a clearly defined and sincerely embodied corporate culture, the company’s own unique DNA which acts as the key for internal cohesion. This is what cements the company of tomorrow and is therefore the cornerstone of a modern company’s success. There is nothing negative about being involved in this change, in fact it is an opportunity. Take advantage of it.
Next week – five tips for ensuring that the talent of the future stays relevant and attractive.
Published 15.02.2017 © Brandsoul AG