Digital Enlightenment

With a look back at the past Dig­i­tal Day and in view to the Dig­i­tal Fes­ti­val, from 26.–29. Sep­tem­ber in Zurich, it on­ly makes sense to deal with al­ter­na­tive types of per­cep­tion. Some in­sights from the trend study “Hands-on-Dig­i­tal”.

A “digitally enlightened” mindset is essential

The Zukun­ftsin­sti­tut de­scribes the term “dig­i­tal en­light­en­ment” as mov­ing away from the delu­sion that trig­gers hys­te­ria and fear of dig­i­tal changes and hy­pes. The “en­light­en­ment” refers to an open-mind­ed think­ing when it comes to the dig­i­tal­ly net­worked 21st cen­tu­ry. To achieve this en­light­en­ment a re­think­ing of our so­cial struc­ture is re­quired. For dig­i­tal net­work­ing cre­ates new so­cial struc­tures and gen­er­ates vast amounts of com­mu­ni­ca­tion pos­si­bil­i­ties. But with new com­mu­ni­ca­tion op­tions, col­lec­tive sen­so­ry-over­load is not far.

The human is at the centre of it all

In or­der to coun­ter­act the col­lec­tive over­strain, it is nec­es­sary to con­sid­er the terms “tech­nol­o­gy” and “dig­i­ti­za­tion”. One should not equate the terms, but rather un­der­stand them as tech­no­log­i­cal­ly net­worked com­mu­ni­ca­tion. This goes hand in hand with the idea that dig­i­tal trans­for­ma­tion is a so­cio-tech­ni­cal process. At the same time, peo­ple are in­creas­ing­ly be­com­ing the main fo­cus, not least be­cause dig­i­tal tech­nolo­gies are present in all ar­eas of life. On­ly when this holis­tic and “cy­ber­hu­man­ist” mind­set is es­tab­lished in a com­pa­ny, can they pro­mote mea­sures that en­sure suc­cess in the dig­i­tal econ­o­my.

Questions upon Questions

A dig­i­tal agen­da can on­ly be im­ple­ment­ed with the help of con­crete ques­tions. Ac­cord­ing to the study, some of the most im­por­tant ques­tions are as fol­lows:

  • What does “dig­i­ti­za­tion” re­al­ly mean for my com­pa­ny?
  • How do I strength­en or­ga­ni­za­tion­al learn­ing and build a dig­i­tal cul­ture?
  • What makes up dig­i­tal in­no­va­tion to­day and in the fu­ture?
  • How can I con­nect my busi­ness with oth­ers and in­crease the qual­i­ty of re­la­tion­ships, both in­ter­nal­ly and ex­ter­nal­ly?
  • How do I con­scious­ly use new tech­nolo­gies as tools to im­prove my busi­ness?

Brand­soul can help you an­swer these ques­tions, be­cause Brand­soul al­ways thinks live and dig­i­tal in the con­cep­tu­al­i­sa­tion of live events and brand ex­pe­ri­ences — 360 de­grees of com­mu­ni­ca­tion.

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Published 25.09.2019 © Brandsoul AG


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Francesca Kleinstück


Part of Generation Z and amateur-influencer. Doesn't only like to drink coffee - she has to.

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