With a look back at the past Digital Day and in view to the Digital Festival, from 26.–29. September in Zurich, it only makes sense to deal with alternative types of perception. Some insights from the trend study “Hands-on-Digital”.
A “digitally enlightened” mindset is essential
The Zukunftsinstitut describes the term “digital enlightenment” as moving away from the delusion that triggers hysteria and fear of digital changes and hypes. The “enlightenment” refers to an open-minded thinking when it comes to the digitally networked 21st century. To achieve this enlightenment a rethinking of our social structure is required. For digital networking creates new social structures and generates vast amounts of communication possibilities. But with new communication options, collective sensory-overload is not far.
The human is at the centre of it all
In order to counteract the collective overstrain, it is necessary to consider the terms “technology” and “digitization”. One should not equate the terms, but rather understand them as technologically networked communication. This goes hand in hand with the idea that digital transformation is a socio-technical process. At the same time, people are increasingly becoming the main focus, not least because digital technologies are present in all areas of life. Only when this holistic and “cyberhumanist” mindset is established in a company, can they promote measures that ensure success in the digital economy.
Questions upon Questions
A digital agenda can only be implemented with the help of concrete questions. According to the study, some of the most important questions are as follows:
- What does “digitization” really mean for my company?
- How do I strengthen organizational learning and build a digital culture?
- What makes up digital innovation today and in the future?
- How can I connect my business with others and increase the quality of relationships, both internally and externally?
- How do I consciously use new technologies as tools to improve my business?
Brandsoul can help you answer these questions, because Brandsoul always thinks live and digital in the conceptualisation of live events and brand experiences — 360 degrees of communication.
Published 25.09.2019 © Brandsoul AG