Communication that can be experienced
Nowadays the salary is no longer the main argument in deciding on a job. Consequently, material and immaterial benefits are becoming more and more important if you want to stand out as an employer. Furthermore, loyalty to a company no longer has top priority. Today, people are more flexible and oriented towards tasks, not companies. Companies thus risk a loss of important employees. This applies above all to future talents. In order to maintain these, basic incentives are needed. These include employee events, which are implemented differently by each company. From a teambuilding event, a family day to a Christmas party and an incentive trip — an employee event can take on many different forms. As part of the internal communication, an event should increase the intrinsic motivation of the employees. This, in turn, leads to a higher willingness to perform and ultimately to more sales. But is it even possible to motivate people without creating false incentives? Yes, but the foundation must be right. Tailor-made rewards are more effective than lovelessly designed gifts.
Memories for Eternity
If you would like to say an exclusive thank you to your employees, you could take them on an incentive trip. Among other things, this strengthens long-term cohesion and establishes personal contacts. Furthermore, an interpersonal exchange is enabled and the small talk is discarded. Similar to the company event, the incentive trip should evoke emotions and thus remain in the memory for a long time. In order to be able to “touch” people, all senses must be addressed. Culinary highlights, concerts and physical activities promote interaction between the employees and strengthen the sense of community. If you are worried about your budget now, you don’t have to travel to the Caribbean for several days to thank your employees. Even a weekend in one’s own country full of exciting activities and good conversations will be remembered.
Advertising from within the company
Even if we keep telling ourselves that we are independent and self-reliant: We need others to strengthen our self-esteem. All the better if we share it with our family or colleagues at work. Feedback that increases our value — before others and ourselves. If employee events are successfully implemented, they strengthen the employer’s image in a way that cannot be achieved by other marketing measures. Direct contact with the parties involved increases reach and sustainability. Brandsoul has already implemented employee events and incentive travel for several customers. More information: http://www.brandsoul.ch/digital-live-communication-kommunikationsagentur-eventagentur-hypbride-eventseventmarketing-brandexperience-brandsoul-zuerich/
Published 21.06.2019 © Brandsoul AG