I’m glad you’re there

Communication that can be experienced

Nowa­days the salary is no longer the main ar­gu­ment in de­cid­ing on a job. Con­se­quent­ly, ma­te­r­i­al and im­ma­te­r­i­al ben­e­fits are be­com­ing more and more im­por­tant if you want to stand out as an em­ploy­er. Fur­ther­more, loy­al­ty to a com­pa­ny no longer has top pri­or­i­ty. To­day, peo­ple are more flex­i­ble and ori­ent­ed to­wards tasks, not com­pa­nies. Com­pa­nies thus risk a loss of im­por­tant em­ploy­ees. This ap­plies above all to fu­ture tal­ents. In or­der to main­tain these, ba­sic in­cen­tives are need­ed. These in­clude em­ploy­ee events, which are im­ple­ment­ed dif­fer­ent­ly by each com­pa­ny. From a team­build­ing event, a fam­i­ly day to a Christ­mas par­ty and an in­cen­tive trip — an em­ploy­ee event can take on many dif­fer­ent forms. As part of the in­ter­nal com­mu­ni­ca­tion, an event should in­crease the in­trin­sic mo­ti­va­tion of the em­ploy­ees. This, in turn, leads to a high­er will­ing­ness to per­form and ul­ti­mate­ly to more sales. But is it even pos­si­ble to mo­ti­vate peo­ple with­out cre­at­ing false in­cen­tives? Yes, but the foun­da­tion must be right. Tai­lor-made re­wards are more ef­fec­tive than love­less­ly de­signed gifts.

Memories for Eternity

If you would like to say an ex­clu­sive thank you to your em­ploy­ees, you could take them on an in­cen­tive trip. Among oth­er things, this strength­ens long-term co­he­sion and es­tab­lish­es per­son­al con­tacts. Fur­ther­more, an in­ter­per­son­al ex­change is en­abled and the small talk is dis­card­ed. Sim­i­lar to the com­pa­ny event, the in­cen­tive trip should evoke emo­tions and thus re­main in the mem­o­ry for a long time. In or­der to be able to “touch” peo­ple, all sens­es must be ad­dressed. Culi­nary high­lights, con­certs and phys­i­cal ac­tiv­i­ties pro­mote in­ter­ac­tion be­tween the em­ploy­ees and strength­en the sense of com­mu­ni­ty. If you are wor­ried about your bud­get now, you don’t have to trav­el to the Caribbean for sev­er­al days to thank your em­ploy­ees. Even a week­end in one’s own coun­try full of ex­cit­ing ac­tiv­i­ties and good con­ver­sa­tions will be re­mem­bered.

Advertising from within the company

Even if we keep telling our­selves that we are in­de­pen­dent and self-re­liant: We need oth­ers to strength­en our self-es­teem. All the bet­ter if  we share it with our fam­i­ly or col­leagues at work. Feed­back that in­creas­es our val­ue — be­fore oth­ers and our­selves. If em­ploy­ee events are suc­cess­ful­ly im­ple­ment­ed, they strength­en the employer’s im­age in a way that can­not be achieved by oth­er mar­ket­ing mea­sures. Di­rect con­tact with the par­ties in­volved in­creas­es reach and sus­tain­abil­i­ty. Brand­soul has al­ready im­ple­ment­ed em­ploy­ee events and in­cen­tive trav­el for sev­er­al cus­tomers. More in­for­ma­tion: http://www.brandsoul.ch/digital-live-communication-kommunikationsagentur-eventagentur-hypbride-eventseventmarketing-brandexperience-brandsoul-zuerich/

Published 21.06.2019 © Brandsoul AG


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Francesca Kleinstück


Part of Generation Z and amateur-influencer. Doesn't only like to drink coffee - she has to.

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