Mauro Werlen, Author at Activating People

Asking the right questions challenges our mind and enables proper brand experience.

What is the secret behind a meaningful experience? Your brain has to be involved.

How to properly experience a brand? Think about chocolate.

The secret behind the long-established credibility of a company

Why focus on values makes your business more successful.

Why the marketing of the future focuses on experiences and not on stories.

Help your staff make the right impression on your customers.

Digitalisation is a highly topical issue. What does it mean? What should we pay attention to?

Trends

Why a change in corporate culture is needed today.

More than a celebration – the company anniversary as a powerful marketing instrument.