A company anniversary is a joyous occasion. One can and should celebrate it. But why is it so important and what can a company achieve with an anniversary celebration?
Has your company been around for 100 years? If so, congratulations! But even if it has existed for only 10 years, a company anniversary is always a good chance to engage in effective communication. You owe your existence to persistence and while a company anniversary is always a look back at the past, looking ahead is just as important. Should the success story be emphasised or should the future be the central focus? It’s up to you to decide.
A company anniversary is the ideal opportunity to intensively take stock of your company’s position. Where were you, where are you, where are you headed? It is worthwhile to think about the subject early enough to ensure that your personal anniversary story works, both externally and internally.
A powerful marketing instrument
We have a tip to help you make your anniversary a success – focus on one central statement and communicate it consistently. In this way you can place an effective message under the banner of your anniversary. In specific terms, this means that you should use the company anniversary as a powerful marketing instrument.
Published 15.03.2017 © Brandsoul AG