Looking back to look ahead

A com­pa­ny an­niver­sary is a joy­ous oc­ca­sion. One can and should cel­e­brate it. But why is it so im­por­tant and what can a com­pa­ny achieve with an an­niver­sary cel­e­bra­tion?

Has your com­pa­ny been around for 100 years? If so, con­grat­u­la­tions! But even if it has ex­ist­ed for on­ly 10 years, a com­pa­ny an­niver­sary is al­ways a good chance to en­gage in ef­fec­tive com­mu­ni­ca­tion. You owe your ex­is­tence to per­sis­tence and while a com­pa­ny an­niver­sary is al­ways a look back at the past, look­ing ahead is just as im­por­tant. Should the suc­cess sto­ry be em­pha­sised or should the fu­ture be the cen­tral fo­cus? It’s up to you to de­cide.

Tak­ing stock

A com­pa­ny an­niver­sary is the ide­al op­por­tu­ni­ty to in­ten­sive­ly take stock of your company’s po­si­tion. Where were you, where are you, where are you head­ed? It is worth­while to think about the sub­ject ear­ly enough to en­sure that your per­son­al an­niver­sary sto­ry works, both ex­ter­nal­ly and in­ter­nal­ly.

A pow­er­ful mar­ket­ing in­stru­ment

We have a tip to help you make your an­niver­sary a suc­cess – fo­cus on one cen­tral state­ment and com­mu­ni­cate it con­sis­tent­ly. In this way you can place an ef­fec­tive mes­sage un­der the ban­ner of your an­niver­sary. In spe­cif­ic terms, this means that you should use the com­pa­ny an­niver­sary as a pow­er­ful mar­ket­ing in­stru­ment.