Values are our convictions; they make us who we are. To act on them is easy for us, it makes pulling in the same direction a fun thing and it promotes a common corporate culture. A culture that affects the success of the company.
When someone speaks of value, we quickly think of an economic, monetary value. If we change into the plural, values, we are in the philosophical, in value propositions, which are regarded as desirable. These are our convictions. And acting according to them is a logical conclusion; people who share our values are closer to us than others.
Identify management values
The same concept can be applied to the management of employees. If we share the same values, we hold together, we stand for each other and are part of the whole. The focus on the values of a person is an effective tool to promote the work motivation and job satisfaction to keep smart employees in the company and to resolve conflicts productively. In addition, a value-oriented management is more stable in the long term than a leadership, which only looks at short-term (monetary) success.
How to reach the goal?
Powerful leadership should not be achieved by force. But with care, with strategy, with values. Maintain a co-existence on the same level, a relationship in which the parties are equally entitled and involved. For example, joint activities help: Shoot a corporate video and write the script together or create new processes and departments together by forming focus groups that search for common denominators.
Living the brand
The brand should be alive, it has to be carried and transported to the outside as a common value to take full effect. For this, it has to work properly on the inside: Values must be emotionally anchored, integrated into daily work life and understood in the long term.
When values become valuable
A company that places values at the center of its leadership culture has a decisive advantage over its competitors in the market: common values strengthen the identity of the company. And employees who recognize themselves in this identity are motivated to achieve great things. Thus, values become valuable to the company. Also in a monetary sense. The long-term success will prove you right.
Bild: Pok Rie, CC0
Published 12.10.2017 © Brandsoul AG