Motivate your sales team in 5 steps.
Do you want to motivate your staff to give their all?
Only 40% of Swiss workers feel that they are taken seriously by their employers and believe that they make an important contribution to their company. An attitude that can have severe consequences: Only those who are fully committed to your firm are truly capable of doing their utmost for it, and thereby achieving the desired result.
On top of this are economic, ecological and global changes that force many companies into restructuring themselves. Technical development alters the way we work and communicate, and the people in the business are integral to these developments. It’s all about inspiring them to try something new.
1. The aim is to create experiences
Recognising individual talent and sparking self-motivation are the focal points of our motivational campaigns. Following a detailed analysis of the requirements for success, we decided to focus on two of the principal motivators: incentives and gamification.
What is an incentive? It can also be termed inducement, enticement or motivation. But this sounds like a reward for a good deed or even a bribe. And this is not what we are about. For us, the focus is on intrinsic motivation: by adding meaning and an element of fun, we create motivation that comes from within, which encourages positive actions and ultimately leads to an even better performance. A cleverly integrated competition, for example, in which participants improve their performance while gaming, promotes the individual’s self-motivation and simultaneously addresses the team’s collective understanding. If corporate events or trips, which are offered to competitors in recognition of positive efforts, are also strategically aligned with the company’s vision, effective brand experiences can also be created for those participating in the competition.
2. Emotion increases sales
If a corporate vision isn’t properly understood due to an uninspiring presentation, it’s easily forgotten or doesn’t come across correctly. To communicate it accurately, we need to involve emotion. If we enjoy something, we’re willing to invest more time, which ultimately leads to more positive results and greater progress. But how do we ensure that something is enjoyable?
3. Playing to win
Dry facts can be made more comprehensible by the use of gaming elements. Gamification not only communicates complex, unappealing and seemingly uninteresting content in non-gaming contexts, such as the sales process, in an enticing way by means of virtual elements, such as rewards, high scores, rankings and prizes. Gamification also motivates audiences to interact with the originator and influences their behaviour. Managers and employees alike learn to scrutinise their performance and make long-lasting improvements. And last but not least, intertwining the real and digital worlds creates realistic encounters and brand experiences.
4. Even more benefits
The portrayal of a corporate vision becomes more tangible, corporate strategies are brought to life, eLearning and brand experience are integrated and a platform is created for dialogue and information. In this way, your staff are in a position to motivate themselves to give their all in their everyday work: because your company can only be successful if your staff make the right impression on your customers. And this impression originates within your company.
5. Jointly exceeding expectations
Do you want to motivate your staff to give their all? We would be happy to work together with you, in exceeding your expectations. Recognising individual talent and sparking self-motivation are the focal points of our motivational campaigns- allowing your firm to achieve the success it deserves. Request a non-binding quote and we will sit down with you and plan your success together.
We develop motivational campaigns for your company that produce the following results for you:
- Motivating your sales team to be more efficient throughout the sales process
- Reinforcing your position in the market
- Preparing you for comfortably navigating the digital communication environment
- Supporting on-going change and leadership programmes
- Integrating qualitative values
- Applying your strategies through gaming
Are you focussed on achieving specific goals for your company? Together, we can accomplish these and more. Simply get in touch!
Integrated Creative Agency
CH — 8001 Zurich
+41 43 888 33 97
Published 08.08.2017 © Brandsoul AG