Aug08

Motivation 4.0 – the secret behind a successful company is its staff

Motivate your sales team in 5 steps.

Do you want to mo­ti­vate your staff to give their all? 

On­ly 40% of Swiss work­ers feel that they are tak­en se­ri­ous­ly by their em­ploy­ers and be­lieve that they make an im­por­tant con­tri­bu­tion to their com­pa­ny. An at­ti­tude that can have se­vere con­se­quences: On­ly those who are ful­ly com­mit­ted to your firm are tru­ly ca­pa­ble of do­ing their ut­most for it, and there­by achiev­ing the de­sired re­sult.

On top of this are eco­nom­ic, eco­log­i­cal and glob­al changes that force many com­pa­nies in­to re­struc­tur­ing them­selves. Tech­ni­cal de­vel­op­ment al­ters the way we work and com­mu­ni­cate, and the peo­ple in the busi­ness are in­te­gral to these de­vel­op­ments. It’s all about in­spir­ing them to try some­thing new.

1. The aim is to cre­ate ex­pe­ri­ences

Recog­nis­ing in­di­vid­ual tal­ent and spark­ing self-mo­ti­va­tion are the fo­cal points of our mo­ti­va­tion­al cam­paigns. Fol­low­ing a de­tailed analy­sis of the re­quire­ments for suc­cess, we de­cid­ed to fo­cus on two of the prin­ci­pal mo­ti­va­tors: in­cen­tives and gam­i­fi­ca­tion.

What is an in­cen­tive? It can al­so be termed in­duce­ment, en­tice­ment or mo­ti­va­tion. But this sounds like a re­ward for a good deed or even a bribe. And this is not what we are about. For us, the fo­cus is on in­trin­sic mo­ti­va­tion: by adding mean­ing and an el­e­ment of fun, we cre­ate mo­ti­va­tion that comes from with­in, which en­cour­ages pos­i­tive ac­tions and ul­ti­mate­ly leads to an even bet­ter per­for­mance. A clev­er­ly in­te­grat­ed com­pe­ti­tion, for ex­am­ple, in which par­tic­i­pants im­prove their per­for­mance while gam­ing, pro­motes the individual’s self-mo­ti­va­tion and si­mul­ta­ne­ous­ly ad­dress­es the team’s col­lec­tive un­der­stand­ing. If cor­po­rate events or trips, which are of­fered to com­peti­tors in recog­ni­tion of pos­i­tive ef­forts, are al­so strate­gi­cal­ly aligned with the company’s vi­sion, ef­fec­tive brand ex­pe­ri­ences can al­so be cre­at­ed for those par­tic­i­pat­ing in the com­pe­ti­tion.

2. Emo­tion in­creas­es sales

If a cor­po­rate vi­sion isn’t prop­er­ly un­der­stood due to an unin­spir­ing pre­sen­ta­tion, it’s eas­i­ly for­got­ten or doesn’t come across cor­rect­ly. To com­mu­ni­cate it ac­cu­rate­ly, we need to in­volve emo­tion. If we en­joy some­thing, we’re will­ing to in­vest more time, which ul­ti­mate­ly leads to more pos­i­tive re­sults and greater progress. But how do we en­sure that some­thing is en­joy­able?

3. Play­ing to win

Dry facts can be made more com­pre­hen­si­ble by the use of gam­ing el­e­ments. Gam­i­fi­ca­tion not on­ly com­mu­ni­cates com­plex, un­ap­peal­ing and seem­ing­ly un­in­ter­est­ing con­tent in non-gam­ing con­texts, such as the sales process, in an en­tic­ing way by means of vir­tu­al el­e­ments, such as re­wards, high scores, rank­ings and prizes. Gam­i­fi­ca­tion al­so mo­ti­vates au­di­ences to in­ter­act with the orig­i­na­tor and in­flu­ences their be­hav­iour.  Man­agers and em­ploy­ees alike learn to scru­ti­nise their per­for­mance and make long-last­ing im­prove­ments. And last but not least, in­ter­twin­ing the re­al and dig­i­tal worlds cre­ates re­al­is­tic en­coun­ters and brand ex­pe­ri­ences.

4. Even more ben­e­fits

The por­tray­al of a cor­po­rate vi­sion be­comes more tan­gi­ble, cor­po­rate strate­gies are brought to life, eLearn­ing and brand ex­pe­ri­ence are in­te­grat­ed and a plat­form is cre­at­ed for di­a­logue and in­for­ma­tion. In this way, your staff are in a po­si­tion to mo­ti­vate them­selves to give their all in their every­day work: be­cause your com­pa­ny can on­ly be suc­cess­ful if your staff make the right im­pres­sion on your cus­tomers. And this im­pres­sion orig­i­nates with­in your com­pa­ny.

5. Joint­ly ex­ceed­ing ex­pec­ta­tions

Do you want to mo­ti­vate your staff to give their all? We would be hap­py to work to­geth­er with you, in ex­ceed­ing your ex­pec­ta­tions. Recog­nis­ing in­di­vid­ual tal­ent and spark­ing self-mo­ti­va­tion are the fo­cal points of our mo­ti­va­tion­al cam­paigns- al­low­ing your firm to achieve the suc­cess it de­serves. Re­quest a non-bind­ing quote and we will sit down with you and plan your suc­cess to­geth­er.

We de­vel­op mo­ti­va­tion­al cam­paigns for your com­pa­ny that pro­duce the fol­low­ing re­sults for you:

  • Mo­ti­vat­ing your sales team to be more ef­fi­cient through­out the sales process
  • Re­in­forc­ing your po­si­tion in the mar­ket
  • Prepar­ing you for com­fort­ably nav­i­gat­ing the dig­i­tal com­mu­ni­ca­tion en­vi­ron­ment
  • Sup­port­ing on-go­ing change and lead­er­ship pro­grammes
  • In­te­grat­ing qual­i­ta­tive val­ues
  • Ap­ply­ing your strate­gies through gam­ing

Are you fo­cussed on achiev­ing spe­cif­ic goals for your com­pa­ny? To­geth­er, we can ac­com­plish these and more. Sim­ply get in touch!

Brand­soul AG
In­te­grat­ed Cre­ative Agency
Tor­gasse 4
CH — 8001 Zurich

carole.ramuz@brandsoul.ch
+41 43 888 33 97

Published 08.08.2017 © Brandsoul AG

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Andrej Isler

Andrej
Isler

Street fotography is his passion, Zen guidelines inspire him.

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