Experience your brand thanks to augmented reality and gamification.
Our senses are important to comprehend a brand. We have established that odours connect memories the fastest, however, our visual impressions are really important, too: we take up 80% of our conscious perception via our eyes. Let’s work with them.
Gaming and learning
The eyes are not the only organ that comes into play while gaming, but they are still very important. Gamification is one of the elements that takes up an important role in experiencing a brand. The beauty of it? You define the rules. A game addresses several senses, it is cognitively demanding and makes sure we memorise facts better than with the power point presentation at the 9’oclock meeting. We have to do something, so our brain gets activated. Elements of virtual or augmented reality can be seen as closely related, where we try to merge reality with additional, virtual elements. A simple example: the display of graphical elements in football coverage on TV. Or Pokémon Go.
Why are we doing this?
In addition the the understandable amazement at first, you can expect more effects. If the user have a great experience, they will carry it on. And this creates a recognition value and can be used as an additional digital touchpoint in communicating with your target audience. See it as an investment that – in the long run – will bear fruit. Those two elements, as well as the use of Apps at conferences, are part of digitalisation or the way we cope with it. As long as we keep moving, everything is fine. Also for experiencing brands.
Photo by Billetto Editorial on Unsplash
Published 06.02.2018 © Brandsoul AG