The current situation is particularly challenging for the retail industry. But now it is important to remain positive, focus on the future and use this crisis as an opportunity. Because one thing is clear: soon the shops will be open again.
On March 16th, the Federal Council declared the “extraordinary situation” for Switzerland. As a result, all shops, restaurants, bars and leisure facilities were closed until 19th of April. The consequences for the retail sector were far-reaching, as the customers of an entire industry were suddenly standing in front of closed doors.
At the moment, we are still in the middle of this storm. But the light at the end of the tunnel is visible. On April 8th, the Federal Council extended the national “lockdown” for another week, but promised to gradually relax the measures from then on.
Seizing opportunities in the crisis
Now it is clear: the shops will soon be opening again. Good preparation is now crucial. Because after this storm, your own brand should be back in full force. The reopening of a shop will be the first personal contact with your customers and a unique opportunity to leave a lasting impression.
There are various measures to guarantee a successful reopening. We have a few tips:
Attractive visual communication in the shop
The shop window is your business card. Attract your customers with graphics or beautiful window installations.
Integrated online and offline communication
Take your customers by the hand. Integrate online and offline and accompany your customers through the lockdown period until you reopen your store.
Promotions and special activation measures
Surprise your customers with special promotions and activities to encourage interaction with your brand.
Creative concepts that touch the heart and appeal to the consumer
The emotionalisation of consumers is the key to success. However, an idea must be well thought out and consistent in order to strike the right nerve.
New campaign for a product launch
Use the new beginning to advertise new products. Your consumers will certainly pay attention.
Consumers today expect much more from retailers than just a basic supply of everyday products. Shopping should also be a leisure activity, social event or even an experience. Let your consumers shop with all their senses.
Are you already planning the reopening of your shop? We will help you! We would be happy to develop a creative concept for your store that will strike your customers right in their hearts.
Please contact us: www.brandsoul.ch/contact
Published 09.04.2020 © Brandsoul AG