Apr09

Ready for the Time after the Storm

The current situation is particularly challenging for the retail industry. But now it is important to remain positive, focus on the future and use this crisis as an opportunity. Because one thing is clear: soon the shops will be open again.

On March 16th, the Fed­er­al Coun­cil de­clared the “ex­tra­or­di­nary sit­u­a­tion” for Switzer­land. As a re­sult, all shops, restau­rants, bars and leisure fa­cil­i­ties were closed un­til 19th of April. The con­se­quences for the re­tail sec­tor were far-reach­ing, as the cus­tomers of an en­tire in­dus­try were sud­den­ly stand­ing in front of closed doors.

At the mo­ment, we are still in the mid­dle of this storm. But the light at the end of the tun­nel is vis­i­ble. On April 8th, the Fed­er­al Coun­cil ex­tend­ed the na­tion­al “lock­down” for an­oth­er week, but promised to grad­u­al­ly re­lax the mea­sures from then on.

Seiz­ing op­por­tu­ni­ties in the cri­sis

Now it is clear: the shops will soon be open­ing again. Good prepa­ra­tion is now cru­cial. Be­cause af­ter this storm, your own brand should be back in full force. The re­open­ing of a shop will be the first per­son­al con­tact with your cus­tomers and a unique op­por­tu­ni­ty to leave a last­ing im­pres­sion.

There are var­i­ous mea­sures to guar­an­tee a suc­cess­ful re­open­ing. We have a few tips:

At­trac­tive vi­su­al com­mu­ni­ca­tion in the shop

The shop win­dow is your busi­ness card. At­tract your cus­tomers with graph­ics or beau­ti­ful win­dow in­stal­la­tions.

In­te­grat­ed on­line and of­fline com­mu­ni­ca­tion

Take your cus­tomers by the hand. In­te­grate on­line and of­fline and ac­com­pa­ny your cus­tomers through the lock­down pe­ri­od un­til you re­open your store.

Pro­mo­tions and spe­cial ac­ti­va­tion mea­sures

Sur­prise your cus­tomers with spe­cial pro­mo­tions and ac­tiv­i­ties to en­cour­age in­ter­ac­tion with your brand.

Cre­ative con­cepts that touch the heart and ap­peal to the con­sumer

The emo­tion­al­i­sa­tion of con­sumers is the key to suc­cess. How­ev­er, an idea must be well thought out and con­sis­tent in or­der to strike the right nerve.

New cam­paign for a prod­uct launch

Use the new be­gin­ning to ad­ver­tise new prod­ucts. Your con­sumers will cer­tain­ly pay at­ten­tion.

Shop­ping ex­pe­ri­ence

Con­sumers to­day ex­pect much more from re­tail­ers than just a ba­sic sup­ply of every­day prod­ucts. Shop­ping should al­so be a leisure ac­tiv­i­ty, so­cial event or even an ex­pe­ri­ence. Let your con­sumers shop with all their sens­es.

Are you already planning the reopening of your shop? We will help you! We would be happy to develop a creative concept for your store that will strike your customers right in their hearts.

Please contact us: www.brandsoul.ch/contact

Published 09.04.2020 © Brandsoul AG

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