Jul06

Success at the WEF

The WEF in Davos is one of those oc­ca­sions that prob­a­bly at­tracts the most me­dia at­ten­tion. If you cor­rect­ly po­si­tion your brand at this event, the year will have al­ready got off to an ex­cel­lent start. But how do you achieve this?

The WEF is a very spe­cial oc­ca­sion with com­plex chal­lenges. First and fore­most, the right plan­ning is es­sen­tial: you need to have de­cid­ed at least eigh­teen months be­fore the event if you want to at­tend. Be­cause space is scarce at the WEF, you’re not the on­ly one look­ing for suit­able ac­com­mo­da­tion – around 90 ho­tels and 1,000 pri­vate apart­ments are avail­able — and with over 1,000 com­pa­nies, you shouldn’t un­der­es­ti­mate the lev­el of com­pe­ti­tion.

Se­cu­ri­ty is para­mount

As well as a heavy com­peti­tor pres­ence, se­cu­ri­ty is an­oth­er im­por­tant is­sue for your plan­ning. Se­cu­ri­ty has top pri­or­i­ty at the WEF. It’s there­fore ad­vis­able to have a clear view of which tar­get groups you wish to ad­dress: spon­ta­neous vis­i­tors don’t stay in the same places as VIPs and con­gress par­tic­i­pants. Se­cu­ri­ty reg­u­la­tions al­so mean re­strict­ed mo­bil­i­ty and ve­hi­cles are un­able to ac­cess cer­tain ar­eas dur­ing the con­gress.

Choos­ing the right part­ner

An ap­pear­ance at the WEF is not a spon­ta­neous de­ci­sion, but rather a long-stand­ing com­mit­ment. It’s there­fore worth tak­ing charge of things at an ear­ly stage and choos­ing a part­ner that con­sid­ers all the fac­tors as ear­ly as the con­sul­ta­tion and de­sign phase, has a lo­cal pres­ence and an im­pec­ca­ble net­work, to en­sure that every­thing runs smooth­ly even in emer­gen­cies, there­by al­low­ing you to turn your long-term com­mit­ment in­to suc­cess.

Bild: Unsplash CC0

Published 06.07.2017 © Brandsoul AG

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