The WEF in Davos is one of those occasions that probably attracts the most media attention. If you correctly position your brand at this event, the year will have already got off to an excellent start. But how do you achieve this?
The WEF is a very special occasion with complex challenges. First and foremost, the right planning is essential: you need to have decided at least eighteen months before the event if you want to attend. Because space is scarce at the WEF, you’re not the only one looking for suitable accommodation – around 90 hotels and 1,000 private apartments are available — and with over 1,000 companies, you shouldn’t underestimate the level of competition.
Security is paramount
As well as a heavy competitor presence, security is another important issue for your planning. Security has top priority at the WEF. It’s therefore advisable to have a clear view of which target groups you wish to address: spontaneous visitors don’t stay in the same places as VIPs and congress participants. Security regulations also mean restricted mobility and vehicles are unable to access certain areas during the congress.
Choosing the right partner
An appearance at the WEF is not a spontaneous decision, but rather a long-standing commitment. It’s therefore worth taking charge of things at an early stage and choosing a partner that considers all the factors as early as the consultation and design phase, has a local presence and an impeccable network, to ensure that everything runs smoothly even in emergencies, thereby allowing you to turn your long-term commitment into success.
Bild: Unsplash CC0
Published 06.07.2017 © Brandsoul AG