The conference of the future

New tools give your con­fer­ence the right boost. Thanks to dig­i­tal­i­sa­tion, there are no lim­its when it comes to net­work­ing and this op­por­tu­ni­ty must be ex­ploit­ed. For ex­am­ple, by in­te­grat­ing new el­e­ments and en­gag­ing peo­ple.

Con­fer­ences are im­por­tant. Their ob­jec­tive is to con­vey knowl­edge, to pro­mote con­tacts and to ad­vance ideas. Yet the prej­u­dice about con­fer­ences be­ing not so en­ter­tain­ing of­ten pre­vails. But luck­i­ly this is no more than a prej­u­diced view, since above all we are now able to adapt con­fer­ences or man­age­ment meet­ings to the spir­it of the time thanks to the changes brought about by dig­tal­i­sa­tion. And make them ex­cit­ing ac­cord­ing­ly.

App for re­al con­ver­sa­tions

We were able to or­gan­ise and con­cep­tu­alise an in­ter­na­tion­al man­age­ment con­fer­ence at the start of the year. The event app that was de­vel­oped es­pe­cial­ly for the con­fer­ence was held in high re­gard by the par­tic­i­pants. And this is no co­in­ci­dence: in ad­di­tion to a sim­ple in­for­ma­tion­al func­tion, which was kept up to date with pre­sen­ta­tions, dis­cus­sions and ap­point­ments, it al­so had an in­te­grat­ed chat func­tion, mak­ing com­mu­ni­ca­tion enor­mous­ly sim­pli­fied and dy­nam­ic.

Ac­ti­vat­ing peo­ple: the net­work is thriv­ing

A great em­pha­sis was placed on net­work­ing. The app al­lowed the par­tic­i­pants to ex­change busi­ness cards dig­i­tal­ly by sim­ply touch­ing their smart­phone. This net­work­ing was vi­su­alised on a large screen, mean­ing that you could track who was net­work­ing with whom in re­al time – and who had the most con­tacts. A small com­pe­ti­tion was or­gan­ised to see who could get the most con­tacts as an ad­di­tion­al in­cen­tive to net­work.

What’s the point?

Dig­i­tal­i­sa­tion is un­der way and is pen­e­trat­ing all ar­eas of life and work. And we’re go­ing with it. We have to adapt the in­stru­ments and tools to re­al­i­ty so that the new forms of com­mu­ni­ca­tion and in­ter­ac­tion can be ex­ploit­ed prop­er­ly. In this case, it was a tai­lor-made app. And in your case? It’s best if we can dis­cuss it per­son­al­ly so that we can find the most suit­able so­lu­tion to­geth­er.

Published 08.06.2017 © Brandsoul AG


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Domenico Seminara


Enjoys great design and demanding art, thrives when things are done wholeheartedly.

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