Successfully implement an incentive requires a smart activation of the workforce. How that works? Trigger this thrilling sensation that inspires people to accomplish more than just the necessary.
Set the right incentives so that heightened motivation leads to increased sales? That is what incentives are for. But how can one achieve such an increase of motivation?. The classics are still company voyages or trips with the workforce that have a very clear focus on leisure. They make sure to create a community spirit, a sense of family in a corporate environment. In addition to that, and most people forget about this aspect, a regularly happening event has a ritual or traditional character that exudes positive energy. Inside and outside.
That thrilling sensation
An incentive programme is like a stage play: It has to be orchestrated. The real power of a motivational campaign lies in the possibility of utilising it in the long term. This pays off in two ways, financially and culturally. The form of the incentive is secondary; you can choose the classic formats or include gamification elements as well as aspects of virtual or augmented reality. The important thing is that you tell your own story, your brand story.
Too much competition?
Do incentives lead to senseless work, only focussed on rewards? Does the high competitive pressure push actual work into the background? You can avoid the first problem by making sure you have the right base. The second problem is not really a problem, actually. As a well-known aphorism puts it, competition is good for business. Competition is part of your dramaturgy. When the employees ask themselves: “Am I going to be one of the best this year?” it starts to get interesting. The thrill, the suspense, the release. Followed by the pride and incitement. Or the short-term frustration followed by the incitement to do better next year.
Increasing performance in a playful way activates self-motivation of the individual and at the same time addresses the collective understanding of the team. Start laying the groundwork for your success.
Published 22.11.2017 © Brandsoul AG